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Etienne Wiik arrived in NYC from France in 2012, bringing with him a deep passion for coffee and a vision to create something extraordinary. With a dream of crafting a unique coffee experience that goes beyond the cup, Etienne founded Ground Central. His commitment to serving happiness, one cup at a time, has made Ground Central a beloved part of New York’s coffee culture. Whether he's behind the counter or mingling with guests, Etienne embodies the spirit of community and personal touch that makes our cafes so special.
Chief Executive Officer
Etienne has an HEC Entrepreneur master degree with an exceptional background in setting up coffee companies from Paris to NYC.
Chief Operations Officer
Thomas is a seasoned entrepreneur with a wealth of expertise in successfully launching businesses worldwide.
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Etienne Wiik's path to entrepreneurship began with a background in hospitality and HEC Entrepreneur master's degree. Etienne returned to his roots in the coffee industry and opened the first GroundCentral on 52nd Street in Midtown Manhattan in 2013, despite skepticism about the high rent. The coffee shop soon became a success, reflecting Etienne’s vision of creating welcoming, lounge-like spaces with unique decor that tells the story of the neighborhood.
GroundCentral now boasts nine locations, primarily in Midtown Manhattan, an area known for its high foot traffic and bustling business environment. Each location features comfortable seating, custom murals, and even books for sale, offering a cozy retreat from the city’s hustle and bustle.
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GC Society isn't just a loyalty program—it's the heartbeat of a thriving, inclusive community. Here, everyone is cool inside, and coffee is just the beginning. As a member, you'll enjoy exclusive perks, special invites, and first dibs on our latest brews and events. Dive into a world where each sip connects you to the pulse of New York's vibrant culture. We welcome everyone to join, share, and celebrate the unique vibes that make this city special.
